POST 1 – Instagram Stories (Stats)

Hook: You are making a HUGE MISTAKE ignoring stories!

You may think that stories disappear after 24 hours. What good does that do?

Instagram stories are used by over 500 million users every day. That means there’s a huge potential audience for your stories, but also a lot of competition. 

Key Point 1:

How can you stand out from the crowd if the competition is tough and get more views and engagement? 

Stories are short, engaging, and interactive videos or photos that disappear after 24 hours. They are a great way to showcase your personality, connect with your audience, and drive traffic to your website or products. 

One way is to use interactive elements like stickers, polls, quizzes, and questions. These features can help you spark conversations, get feedback, and increase your reach. According to Instagram, 60% of businesses using Instagram story ads are using interactive elements to increase video view times and lower costs per click.

Key Point 2: 

Another way to boost your Instagram stories performance is to post consistently and at the right time. According to a report by Later, accounts that post seven or more stories per week get more reach, impressions, and replies than those that post less frequently. Posting regularly also helps you build a loyal and engaged community, as your followers will know what to expect from you and when to tune in. 

A good way to stay consistent is to use a scheduling tool like Hootsuite, which lets you create and schedule your stories in advance.

Key Point 3: 

Know your audience! That’s where Instagram stories analytics come in handy. Instagram stories analytics can help you understand your followers’ demographics, behavior, preferences, and feedback. 

You can use this data to optimize your content strategy, improve your performance, and grow your account. For example, you can use Instagram stories analytics to find out the best times to post, the best types of content to post, the best stickers to use, and the best ways to interact with your audience4.

Key Point 4: 

If you want to take your Instagram stories to the next level, you need to leverage the power of links. Links are a great way to drive traffic from your stories to your website, blog, product, or any other destination you want. 

However, not everyone can add links to their stories. You need to have either a verified account or a business account with more than 10,000 followers. If you meet these criteria, you can add a swipe-up link to your stories and encourage your viewers to swipe up to learn more, shop now, sign up, or whatever action you want them to take.

You should start preparing your next story right now!

CTA:

What has worked better for you on Instagram: Stories or Reels?

POST 2 – Attention is Currency

Hook:

How much is your attention worth?

Attention is currency on Instagram! Everyone is fighting for it. The one who gets the most becomes an Instagram Lord! Here’s why-

Key point 1: 

According to a study by Microsoft, the average human attention span is 8 seconds1, which is shorter than that of a goldfish. However, this does not mean that people cannot pay attention for longer periods of time. It just means that they are more selective and easily distracted by the abundance of information and stimuli around them.

So, how can you get more attention from your audience? 

Key Point 2: 

The key is to create an interrupt in the pattern. 

This means that you need to surprise, intrigue, or challenge your viewers with something unexpected or different from the norm. This way, you can capture their curiosity and make them want to see more of your content. 

Swipe to know how you can do that!

Key Point 3: 

Use a humor or a parody. This will entertain your viewers and make them laugh or smile. For example, you could use a meme or a GIF to poke fun at a common problem or a misconception, or you could use a celebrity or a pop culture reference to make a point or a joke.

A study by Van Baaren and colleagues3 found that using a subtle mimicry or a slight deviation from the norm can increase attention and rapport for social interactions. They explain that this is because such behaviors create a sense of familiarity and similarity, which enhances liking and trust.

Key Point 4: 

Use a shocking or controversial statement. This will grab the attention of your viewers and make them wonder what you are going to say next.

According to a research article by Belanche and colleagues, using a shocking or controversial statement as a headline can increase attention and persuasion for online articles. They suggest that this is because such headlines create a gap between what the reader expects and what the article delivers, which stimulates interest and curiosity.

Key Point 5: 

Use a visual contrast or a comparison. This will highlight the difference between two things and make your viewers notice the details. 

For example, you could use a split screen or a collage to show the before and after of a transformation, or the contrast between two scenarios, or the comparison between two products or services.

UGC Creators should get their notepads out ASAP!

Key Point 6:

Use visual editing. Make the screen blank, vanish into thin air, or drop the camera (pretending that it is an accident)

Creating imperfections, doing unexpected things, and even adding weird elements can make the content more interesting 

A study by Kellaris and colleagues found that using unexpected or incongruent stimuli, such as music or sounds, can increase attention and memory for advertising messages. They suggest that this is because such stimuli create a sense of curiosity and surprise, which motivates the listener to process the information more deeply.

CTA:

What are your favorite pattern interrupts? Have you come across any weird pattern interrupts lately?

POST 3 – 5 In 1 Posting Technique

Post on 5 platforms with 1 Video!

The top platforms for a larger audience in 2023 are

• Facebook Fan Page
• Youtube Shorts
• TikTok

You can ace them all with a single video. 

Key Point 1:

First, you need to create a long-form video for YouTube that covers a topic in depth and provides value to your viewers. This can be anything from a tutorial, a review, a story, or a vlog. The key is to make it engaging, informative, and entertaining. According to YouTube, the ideal length for a long-form video is between 10 to 15 minutes1. This will help you rank higher in the algorithm, get more watch time, and increase your chances of getting monetized.

Key Point 2: 

Next, you need to repurpose your long-form video into short-form videos for Instagram and TikTok. These platforms are all about capturing attention and creating viral content. The ideal length for a short-form video is between 15 to 60 seconds2. Use the Munch AI to create videos according to the trend

https://youtube.com/shorts/SGQ0r_0jP_Q?si=0mtkxg2t5IM3d6dm

Key Point 3: 

Edit your short-form videos to make them look, sound, and flow better. Add catchy titles, captions, stickers, filters, music, and transitions. Make it into a reel for Facebook and Instagram.

You can also use tools like Opus3 or Pictory4 to help you with this process.

Key Point 4:

Convert some of the data into a static post or a story for all platforms.

Use hashtags, keywords, descriptions, and tags that are relevant to your topic and your audience. You can also use tools like TubeBuddy or Later to help you with this process.

The result?

You have content for every platform you use!

POST 4 – Tool

This. Is Your cue to pay more attention to AI

Key Point 1: 

1. Google pixel 8 is coming soon and Bard will be taking over your phone! Google Assistant with Bard will be able to access users’ apps like Gmail, Maps, and more, if they decide to let it in. It will also be able to pull details from different contexts and export them to Google Docs or Gmail without a keyboard or copy and paste. For example, Google showed the Assistant pulling details from a party invite in Gmail and tapping into Google Maps for directions. You could also chat to Bard to whip up a meal plan with a grocery list. 

Key Point 2:

1. Now AI can even read your mind! Researchers from Osaka University have created an AI bot that can read minds and draw images based on fMRI scans of brain activity. AI image generation: The bot uses OpenAI’s DALL-E 2 and Stable Diffusion models to generate realistic images from text cues, such as a teddy bear or an airplane, with 80 per cent accuracy

Key Point 3

1. You should get the nick of AI before it gets a piece of you! And Here are AI tool that you can master for Instagram before all that happens-

Voila AI is a browser extension that can help you with various tasks related to Instagram posting, such as:

• Writing captions and hashtags for your images, using OpenAI’s GPT-3 and GPT-4 models.
• Researching topics and keywords for your niche, using OpenAI’s ChatGPT AI model.
• Summarizing web articles and blog posts into short and catchy snippets, using OpenAI’s TL;DR AI model.
• Translating your captions and hashtags into different languages, using Google Translate API.

Why should you do everything manually when it is the 21st century?

The best thing is that you can even try Voila AI for free! What AI do you use these days?

POST 5- AI

Don’t get left out!

Everyone is using this feature to make reels these days

Key Point 1

The Descript Eye Contact Feature is an AI-powered video effect that will digitally rotate your eyeballs to make it appear that you’re looking directly into the camera. 

Key Point 2

This can make your video feel more personal and engaging, especially if you’re reading a script or using a teleprompter.

Here is how you can use the Descript Eye Contact Feature:

1. Upload or record your video in Descript. 
2. Select your video from the Canvas, Timeline, or the layer list in the sidebar.
3. With your video selected, click on the Effects + button in the right sidebar. Look for “Eye Contact” and click to enable it. You will need an internet connection for this step, as the effect processing happens in the cloud.

1. Wait for the processing to finish. Descript will create a new video file with the Eye Contact effect applied. The length of this process will vary depending on your video’s duration and your internet connection.

1. You can preview the result by playing the video in Descript. You can also enable or disable the effect during specific moments in your video by creating a scene and turning the effect on or off from the sidebar.
2. You can export your video with the Eye Contact effect by clicking on the Share button in the top right corner and choosing your preferred format and settings.

Try it today and forget to memorize long scripts!

Have you ever used AI in your videos? Comment down below!